Online advertising on toledoblade.com
If you are interested in reaching young, educated, and affluent adults with your advertising message, you’ve come to the right place – toledoblade.com. It’s the # 1 read local media website in the Toledo market.
Out of the total local market audience of 382,141 – toledoblade.com reached 145,634 adults age 18 + according to recent studies by The Media Audit.
Designated Market Area [DMA] rank: # 73
Source: Nielsen Media Research, Local Universe Estimates for 2009 Television Season
Metropolitan Statistical Area [MSA] rank: # 79
Source: US Census, Metropolitan Areas Ranked by Population, July 2009 estimate
Number of unique users per month: 606,556
Source: DoubleClick DART, November 2006
Readership of local media web sites in Lucas, Wood and Fulton counties:
MEDIA CUME PERSONS CUME RATING
TOLEDOBLADE.COM145,63438.1
WTOL.COM127,33633.3
13ABC.COM111,16329.1
TOLEDOONTHEMOVE.COM31,6548.3
FOXTOLEDO.COM61,55616.1
WGTE.ORG36,6019.6
TOLEDO.COM25,4286.7
TOLEDOCITYPAPER.ORG5,5311.5
TOLEDOFREEPRESS.COM5,8571.4
toledoblade.com adult reader demographic profile:
Male – 49.5%, Female – 50.5% Median age – 42
Advanced degree, college degree, or some college – 62%
Average household income – $52,579 Source:
The Media Audit, Nov. 2009/Jan. 2010
The Blade
541 N. Superior St.
Toledo, OH 43660
