Friday Homes
Full Page Take-Overs
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Post-It Notes
Polybags
Special Sections
Peach Weekender
Preprints
Print Plus
Spadeas
TMC
Triple Play
Actionable Insights Reporting
Behavior Targeting
Contextual Marketing
Digital Campaign Development
Email/Text Marketing
Geo-Targeting
Reputation Management
Search Engine Marketing
Social Media Management
Spin Tours
Website Development & Design
Events we participate in:
Innovations & Excellence Awards
Jefferson Awards
Memorial Day Parade
NIE Law Day
NIE – Reuse the News
NIE Stock Contest
Rib-Off
RWK
The Blade Corporate & Community Spelling Bee
The Blade Northwest Ohio Championship Spelling Bee
The Holiday Parade
Can I upload an ad online?
Yes, you can. Click here to upload an ad online.
How many people do I reach when I advertise with The Blade?
Give Us a Week, and We’ll Tell Over 300,000 People How Great You Are
Give Us a Week, and We’ll Tell Over 300,000 People How Great You Are
It’s a fact: when you advertise in The Blade and on toledoblade.com, you can reach 314,609 readers in a very short amount of time.
And they are the active shoppers you want.
The Blade weekday/Sunday adult reader profile:
• Male – 49%, Female – 51%
• Median age – 46
• Advanced degree, college degree or some college – 52%
• Average household income – $44,135
The toledoblade.com adult reader profile:
• Male – 49.5%, Female – 50.5%
• Median age – 42
• Advanced degree, college degree or some college – 62%
• Average household income – $52,579 Zoom
The Blade/toledoblade.com reaches:
• 89% of luxury car owners
• 82% of people employed in a professional/technical field
• 88% of people who regularly work out at a health club
• 91% of those who shopped for sporting goods in the last four weeks
• 95% of those who golfed three or more times in the past year
• 83% of those who tended to a lawn or garden in the past year
• 76% of people planning to buy a new vehicle • 79% of those three who plan to buy new furniture in the next 12 months
• 80% of affluent working women
with a household income of $75,000
• 98% of boat owners
Give us a week. We’ll give you results.
What are The Blade Section & Page Profiles?
Main News
Among Lucas, Wood, Fulton and Monroe County Readers…
• The profile of readers skews toward adults’ age 35+ with household income of $50,000+
• 53% of people age 55+ are Main News readers
Second News
Among Lucas, Wood, Fulton and Monroe County Readers…
• The profile of readers skews toward adults age 35-54 with a household income of $50,000+
• 84% of Second News readers are homeowners
Sports
Among Lucas, Wood, Fulton and Monroe County Readers…
• The profile of readers skews toward adult men who on average read the Sports section 5 days a week
• 69% of Sports readers have a household income of $50,000+
Peach
Among Lucas, Wood, Fulton and Monroe County Readers…
•The profile of readers skews toward women 18-54 with a household income of $50,000+
• 59% of renters are Peach readers
Pages of Opinion
Among Lucas, Wood, Fulton and Monroe County Readers…
• The profile of readers skews toward adults 55+ who on average read the Pages of Opinion 5 days a week
• 89% of homeowners read the Pages of Opinion 6 days a week
Real Estate – Sunday
Among Lucas, Wood, Fulton and Monroe County Readers…
• The profile of readers skews toward adults 35-54 who are homeowners
• 57% of women regularly read the Real Estate section
Religion
Among Lucas, Wood, Fulton and Monroe County Readers…
• The profile of readers skews toward adults 35-54 with a household income of $50,000+
• 66% of women are regular readers of the religion pages
Neighbors
Among Lucas, Wood, Fulton and Monroe County Readers…
• The profile of readers skews toward adults 18-54 who are homeowners
• 54% of women are regular readers of neighbors
Business
Among Lucas, Wood, Fulton and Monroe County Readers…
• The profile of readers skews toward adults 55+ with a household income of $50,000+
• 65% of men read the business section at least once a week
Arts
Among Lucas, Wood, Fulton and Monroe County Readers…
• The profile of readers skews toward women and homeowners
• 64% of women are regular readers of the Arts section
TV Week
Among Lucas, Wood, Fulton and Monroe County Readers…
• The profile of readers skews toward adults 35+ with a household income of $50,000+
• 79% of homeowners are regular readers of TV Week
Peach Weekend
Among Lucas, Wood, Fulton and Monroe County Readers…
• The profile of readers skews toward adults 18-54 with a household income of $25,000+
• 55% of women are regular Peach Weekend readers
Source: Toledo Market Study, November 2003, Belden Associates, encompassing readership throughout the Toledo Newspaper Designated Market (NDM), covering Fulton, Lucas and Wood counties in Ohio and Monroe County in Michigan.