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Peach Weekender
Preprints
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Spadeas
TMC
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Digital Advertising Solutions

Actionable Insights Reporting
Behavior Targeting
Contextual Marketing
Digital Campaign Development
Email/Text Marketing
Geo-Targeting
Reputation Management
Search Engine Marketing
Social Media Management
Spin Tours
Website Development & Design

Event Sponsorship

Events we participate in:

Innovations & Excellence Awards
Jefferson Awards
Memorial Day Parade
NIE Law Day
NIE – Reuse the News
NIE Stock Contest
Rib-Off
RWK
The Blade Corporate & Community Spelling Bee
The Blade Northwest Ohio Championship Spelling Bee
The Holiday Parade

FAQ

Can I upload an ad online?

Yes, you can. Click here to upload an ad online.

How many people do I reach when I advertise with The Blade?

Give Us a Week, and We’ll Tell Over 300,000 People How Great You Are

Give Us a Week, and We’ll Tell Over 300,000 People How Great You Are

It’s a fact: when you advertise in The Blade and on toledoblade.com, you can reach 314,609 readers in a very short amount of time.

And they are the active shoppers you want.

The Blade weekday/Sunday adult reader profile:

• Male – 49%, Female – 51%

• Median age – 46

• Advanced degree, college degree or some college – 52%

• Average household income – $44,135

The toledoblade.com adult reader profile:

• Male – 49.5%, Female – 50.5%

• Median age – 42

• Advanced degree, college degree or some college – 62%

• Average household income – $52,579 Zoom

The Blade/toledoblade.com reaches:

• 89% of luxury car owners

• 82% of people employed in a professional/technical field

• 88% of people who regularly work out at a health club

• 91% of those who shopped for sporting goods in the last four weeks

• 95% of those who golfed three or more times in the past year

• 83% of those who tended to a lawn or garden in the past year

• 76% of people planning to buy a new vehicle • 79% of those three who plan to buy new furniture in the next 12 months

• 80% of affluent working women with a household income of $75,000

• 98% of boat owners

Give us a week. We’ll give you results.

What are The Blade Section & Page Profiles?

Main News

Among Lucas, Wood, Fulton and Monroe County Readers…

• The profile of readers skews toward adults’ age 35+ with household income of $50,000+

• 53% of people age 55+ are Main News readers

Second News

Among Lucas, Wood, Fulton and Monroe County Readers…

• The profile of readers skews toward adults age 35-54 with a household income of $50,000+

• 84% of Second News readers are homeowners

Sports

Among Lucas, Wood, Fulton and Monroe County Readers…

• The profile of readers skews toward adult men who on average read the Sports section 5 days a week

• 69% of Sports readers have a household income of $50,000+

Peach

Among Lucas, Wood, Fulton and Monroe County Readers…

•The profile of readers skews toward women 18-54 with a household income of $50,000+

• 59% of renters are Peach readers

Pages of Opinion

Among Lucas, Wood, Fulton and Monroe County Readers…

• The profile of readers skews toward adults 55+ who on average read the Pages of Opinion 5 days a week

• 89% of homeowners read the Pages of Opinion 6 days a week

Real Estate – Sunday

Among Lucas, Wood, Fulton and Monroe County Readers…

• The profile of readers skews toward adults 35-54 who are homeowners

• 57% of women regularly read the Real Estate section

Religion

Among Lucas, Wood, Fulton and Monroe County Readers…

• The profile of readers skews toward adults 35-54 with a household income of $50,000+

• 66% of women are regular readers of the religion pages

Neighbors

Among Lucas, Wood, Fulton and Monroe County Readers…

• The profile of readers skews toward adults 18-54 who are homeowners

• 54% of women are regular readers of neighbors

Business

Among Lucas, Wood, Fulton and Monroe County Readers…

• The profile of readers skews toward adults 55+ with a household income of $50,000+

• 65% of men read the business section at least once a week

Arts

Among Lucas, Wood, Fulton and Monroe County Readers…

• The profile of readers skews toward women and homeowners

• 64% of women are regular readers of the Arts section

TV Week

Among Lucas, Wood, Fulton and Monroe County Readers…

• The profile of readers skews toward adults 35+ with a household income of $50,000+

• 79% of homeowners are regular readers of TV Week

Peach Weekend

Among Lucas, Wood, Fulton and Monroe County Readers…

• The profile of readers skews toward adults 18-54 with a household income of $25,000+

• 55% of women are regular Peach Weekend readers

Source: Toledo Market Study, November 2003, Belden Associates, encompassing readership throughout the Toledo Newspaper Designated Market (NDM), covering Fulton, Lucas and Wood counties in Ohio and Monroe County in Michigan.