Online Specs.

Online advertising

Post-Gazette.com
  • Banner Ads
    • 300×250, 300×600, 728×90, 160×600, 320×50
    • Gif, jpg
    • 150k max file size
  • Rich Media
    • Wallpaper – 2 creatives, 125×858
    • Sliding Billboard – 2 creatives, 960×30 and 960×300
    • Peelback – 2 creatives, 200×200 and 600×650
    • Headlines By Email – 970×250 and/or 300×250
    • Interstitial – 640×480
    • Floating Footer – 728×90
Extended Reach
  • Display (Geofencing, Demand Side Platform-DSP, Google Display Network-GDN, IP Address Targeting)
    • 300×250, 300×600, 728×90, 160×600, 320×50
    • Gif, jpg, png files, html5
    • 150k max file size
  • Google AdWords Text Ads
    • Headline 1: 30 Characters (includes spaces)
    • Headline 2: 30 Characters (includes spaces)
    • Description: 80 Characters (includes spaces)
  • Facebook
    • Basic Post
      • 1200×628 image w/ less than 20% text
      • Post Text: 90 Characters
      • Headline: 25 Characters
      • Link Description: 30 Characters
    • Carousel Ad
      • 3-10 images w/ no text
      • Post Text: 90 Characters
      • Headline: 40 Characters
    • Slideshow
      • 5-10 images w/ less than 20% text
      • Post Text: 90 Characters
      • Headline: 25 Characters
      • Link Description: 30 Characters
  • LinkedIn
    • 1200×628 image
    • Post Text: 150 characters
    • Headline: 70 Characters
  • Twitter
    • 800×418 image (max 3mb)
    • PNG or JPG file
    • 116 Characters
  • Pandora
    • Audio: 15-30 seconds
    • Video: 15-30 seconds
    • Display: 300×250, 500×500 (png or jpg, 100kb max file size)
  • Email
    • 600×600 – 600×800
    • HTML file (can convert jpg for extra charge)